This video shows our approach to testing-through a completely passive and hidden technology. Using real-world simulators (TV used here as an example) during the first part of each study, respondents are unaware that they are being tested while their behavioral reactions are recorded (no helmets or scanning machines or belts).
In the video, we see the how a visitor to a webpage views and is engaged with all that is happening in front of them. Eye tracking is shown by the white star mark, while saccadic engagement is shown by the white side bar. This helps us tell our clients if their executions were visually engaging, where consumers/viewers focus their attention, and the level of behavioral engagement.
In the video, we see how the shopper looks at shampoo on-shelf in a supermarket (eye tracking as shown by the white star mark) as well as engagement when looking at the products (shown by the white side bar). Pretesting can measure eye movement, readership, macro-saccadic reaction and fixations, all without the respondent’s awareness
In the video, we see the viewer looking at the model’s exposed body parts (eye tracking as shown by the white star mark) as well as engagement (fairly high) when looking at those spots in the ad (shown by the white side bar). While the respondent might not openly admit to looking at certain parts of the model, our e-motion reader shows what the respondent won’t say.
In the video, we see one viewer’s engagement and eye tracking while watching an AMEX commercial (eye tracking as shown by the white star mark, engagement shown by the white side bar). Engagement is low during the first, more depressing part of the ad, and becomes higher as the tone and mood of the ad shifts to one that is more upbeat and happy.