about pretesting

   For over 25 years, The PreTesting Company has partnered with its clients to evaluate their advertising and to provide predictive insight as to how one might improve an ad's impact. As one of the largest advertising research companies in the United States, The PreTesting Company offers patented research technologies for evaluating all forms of media in "real world" settings. The PreTesting Company offers both quantitative and qualitative methodologies to help advertisers attain their advertising objectives.