Lee Weinblatt - biography

   Lee Weinblatt Founder and Chief Executive Officer of PreTesting. Lee has evolved PreTesting into one of the largest, most technologically advanced, advertising research companies in the United States. Lee has led PreTesting in testing advertising for 300 of the world's largest companies.

Lee owns over 60 patents in the area of marketing and advertising research and was the original inventor of the consumer Eye Movement recorder. With over 30 years of experience in the marketing advertising research field, he was, past President of Telcom Research and is President of MediaCheck, Inc a division of PreTesting that combines the selling power of the Internet with the branding impact of television. MediaCheck offers advertisers and their agencies immediate feedback on in-household advertising exposure including, zapping and frequency. Lee received two graduate degrees at Temple University, one in Industrial Psychology and the other in Clinical Psychology.

Vivian Edelberg - biography

   Vivian Edelberg is the President of PreTesting. Vivian is an Honors graduate from Rutgers University where she studied psychology and sociology. Vivian began her career with Telcom Research, a market research firm that specialized in the "eye-tracking" of advertising campaigns and package designs. During her tenure at Telcom Research, Vivian conducted numerous research projects for many Fortune 500 companies.

Vivian has been a member of PreTesting since its inception in 1983. With over 20 years of advertising and marketing research experience, Vivian currently manages day to day operations of PreTesting and plays an integral role in overseeing many of PreTesting's key accounts.

Mark Einhorn - biography

   Mark Einhorn is the Executive Vice President of PreTesting. Mark has been with PreTesting since its inception in 1983. With more than 20 years experience in marketing and advertising research, Mark manages several key packaged goods accounts for PreTesting as well as oversees research for major pharmaceutical companies.

As a senior member of the management team, Mark supervises numerous studies yearly including various physician targeted, DTC, packaged goods and service based products in many different mediums including TV, print, radio and package design.

Elizabeth Plotkin - biography

   Elizabeth Plotkin is a Senior Project Director at PreTesting. Liz has over 15 years experience in Market Research, and has been with PreTesting for 10. Liz manages several accounts for PreTesting in both the packaged goods and pharmaceutical arenas. She also teams with Senior Management staff on several key accounts. Prior to joining PreTesting, Liz was a research associate at Prentice Hall Publishing (now known as Pearson Education).