reality

   Direct mail...consumers see it as the redheaded stepchild of advertising. Already unhappy to receive bills, most pieces of enlarged flimsy mail are quickly glanced at and disposed of. But, there are many effective, attention-grabbing techniques to make your direct mail piece successful. The question is, are you using them? We'll help you find out. After all, we think redheaded stepchildren are adorable.

what we do

   For starters we ask consumers to sort through a day's mail as if they have just come home from the office and determine which pieces they would keep or toss in the trash.

how it works

   While consumers are reading each piece, PreTesting's patented PeopleReader™, a table lamp with two hidden cameras, accurately measures the involvement levels for each mail piece, revealing the stopping power of your direct mail and the average time consumers spend reviewing it. Our patented EyeTracking System measures readership and pattern of examination to pinpoint elements of the mail piece that deliver your message. The results will allow you to tweak your next mailer and keep it out of the trash.