reality

   When interested, human eyes are in constant vibration, and those vibrations are known scientifi cally as microsaccades. However, the speed at which your eyes vibrate depends completely upon your emotional interest in whatever you're viewing. The vibrations are controlled by the brain's desire to obtain more visual information. If someone is engaged in a television commercial, the brain will seek more details and specifics, creating more focus points, and thus, faster vibrations.

what we do

   The eye cannot tell a lie, at least not anymore. PreTesting's exclusive new patent-pending technology, known as e-Motion, now offers our clients the most advanced technology available to measure the intensity of emotional connectedness one feels with a television commercial or website.

how it works

   Until now, it has never been practical to record and study microsaccades in relation to viewer interest in commercials and websites. Today, our new e-Motion technology can immediately record both visual fi xations and saccadic response to these media, measuring respondents' emotional interest as they watch your commercials. Then, we will superimpose your target audience's true e-Motions over your commercial for a second-by-second analysis of your ability to bond with consumers.