For over 30 years, PreTesting Group has partnered with its clients to evaluate their advertising and to
provide predictive insight as to how one might improve an ad's impact. As one of the largest advertising
research companies in the United States, PreTesting Group offers patented research technologies for
evaluating all forms of media in "real world" settings. PreTesting Group offers both quantitative and qualitative
methodologies to help advertisers attain their advertising objectives.