Reality

Direct mail...consumers see it as the redheaded stepchild of advertising. Already unhappy to receive
bills, most pieces of enlarged flimsy mail are quickly glanced at and disposed of. But, there are many
effective, attention-grabbing techniques to make your direct mail piece successful. The question is, are
you using them? We'll help you find out. After all, we think redheaded stepchildren are adorable.

What We Do

For starters we ask consumers to sort through a day's mail as if they have just come home from the
office and determine which pieces they would keep or toss in the trash.

How It Works

While consumers are reading each piece, PreTesting Group's patented PeopleReader™, a table lamp
with two hidden cameras, accurately measures the involvement levels for each mail piece, revealing the
stopping power of your direct mail and the average time consumers spend reviewing it. Our patented
EyeTracking System measures readership and pattern of examination to pinpoint elements of the mail
piece that deliver your message. The results will allow you to tweak your next mailer and keep it out of
the trash.