reality

   First there were magazines. Then came the radio, followed by television. Today advertising's newest and most innovative landscape is the Internet. New forms of media yield new questions. How do people navigate websites? How does a consumer really read a magazine? What level of interest do pop up ads receive? What page position is optimal for ads? Is one environment more efficient than another? What is the impact of multi-media synergy? Every day the research industry has new questions that need answers.

what we do

   As new forms of advertising and media evolve, PreTesting leverages its existing technologies and continually develops new technologies to answer specific questions in true-to-life environments. From eye tracking how consumers surf your site to behavioral differences toward an ad placed in different websites or magazines, let PreTesting show you how our Innovation and Insight can lead to greater Impact.

how it works

   We work with you to identify the objective of the research and then we assemble our technologies to create custom research to answer your questions and enhance your impact.