news

"Beware of Visual Vampires, Warns Measurement Firm"
BrandWeek, November 26 2007 (PDF, 48KB)

Sales & Marketing / "The Eyes Have It"
Med Ad News, August 2007 (PDF, 306KB)

Dishin' Digital / "High-Tech Advertisement Tracking"
WCBS Newsradio 880 (AUDIO, a separate window will open)

"The Eyes Have It"
The Star Ledger, August 21 2007 (PDF, 76KB)

Service Review / "Stop Wasting $Millions on Ineffective DTC Ads"
Pharma Marketing News, Vol. 6, No. 7, July 2007 (PDF, 526KB)

"Studying Viewers Blink-by-Blink"
TVWeek News, July 15 2007 (PDF, 84KB)

What's Next / "The Eyes Don't Lie"
Strategy Magazine, April 2007 (PDF, 56KB)

Q+A / "Testing Firm Keeps Eye On TV Ad Effectiveness"
BrandWeek, January 22 2007 (PDF, 96KB)

Marketing Television / "Counting the Eyeballs"
BusinessWeek, January 19 2006 (PDF, 1.8MB)