Reality

At 45 miles per hour, you've got to be clear and concise while getting your point across in an
engaging manner with exciting graphics. In the real world the difference between 6 words and 10 could drastically alter the percentages that connect with your message, as could the right or wrong image. PreTesting Group's Simulated Billboard Drive™ discovers just how hard your billboard is working for you.

What We Do

Respondents are seated in front of our five-foot projection screen and told to look for specific road
signs to "assess their visibility." This keeps them from intentionally focusing on billboards along the
drive.

How It Works

As they "drive" at 45 MPH, billboards are shown at far, medium, and close distances. After the test is
completed respondents are asked to recall any advertising they may remember. The objective measurement
of brand name recall provides an accurate assessment of your billboard's ability to generate brand
awareness. Now that's something to take a good look at! Our Eye Tracking recorder tells us which elements
were examined or skipped, while our intrusiveness test tells us which billboard elements dominate
the short time available to examine your execution.