reality

   Consumers receive numerous impressions from pharmaceutical companies each day, as do the physician gatekeepers. Our research experience started with physicians years before DTC became in vogue; we were pioneers in DTC ad testing. In fact, PreTesting was the first ad research company to test DTC television and print and thus has a breadth of experience in this area.

what we do

   We apply our innovative tools to help you find the key to the gatekeeper and their patients. We start by leveraging our expertise in recruiting and our extensive category experience to select and interview your target audience. Our understanding of the pharmaceutical ad business helps us design research to address your unique objectives.

how it works

   From our technologically advanced PeopleReader™ and EyeTracking System™ that reveal how physicians and consumers read journals and magazines, to our Simulated Network™ that measures their involvement in DTC television advertising, we gauge reactions to advertising in true-to-life situations.