Reality
Consumers receive numerous impressions from pharmaceutical companies each day, as do the
physician gatekeepers. Our research experience started with physicians years before DTC became in
vogue; we were pioneers in DTC ad testing. In fact, PreTesting Group was the first ad research company
to test DTC television and print and thus has a breadth of experience in this area.
physician gatekeepers. Our research experience started with physicians years before DTC became in
vogue; we were pioneers in DTC ad testing. In fact, PreTesting Group was the first ad research company
to test DTC television and print and thus has a breadth of experience in this area.
What We Do
We apply our innovative tools to help you find the key to the gatekeeper and their patients. We start
by leveraging our expertise in recruiting and our extensive category experience to select and interview
your target audience. Our understanding of the pharmaceutical ad business helps us design research to
address your unique objectives.
by leveraging our expertise in recruiting and our extensive category experience to select and interview
your target audience. Our understanding of the pharmaceutical ad business helps us design research to
address your unique objectives.
How It Works
From our technologically advanced PeopleReader™ and EyeTracking System™ that reveal how physicians
and consumers read journals and magazines, to our Simulated Network™ that measures their
involvement in DTC television advertising, we gauge reactions to advertising in true-to-life situations.
and consumers read journals and magazines, to our Simulated Network™ that measures their
involvement in DTC television advertising, we gauge reactions to advertising in true-to-life situations.