reality

   Your print ads are beautiful. They're high-gloss with strong, sexy images and sophisticated designs...and they're at risk of getting lost among the mountain of similar ads that saturate each magazine. However, our exclusive cutting edge technology measures the amount of interest readers show in your ad.

what we do

   We give the respondent a comfortable place to read two magazines that are representative of his/her interests. Respondents can read the magazines at their own pace, and we dissect every page they read. The benefits are all yours.

how it works

   Respondents are led to believe that publishers want their opinion on proposed publications, and your ad will appear in each of the two magazines. During the session, a table lamp with two hidden cameras - our patented PeopleReader™ - records each page of the magazine as well as the respondent's eyes. The PeopleReader accurately measures the involvement levels for each page, revealing the stopping power of your ad and the average time consumers spend reading it. Our patented EyeTracking System measures readership and pattern of examination of your ad to pinpoint elements that deliver your message. Afterwards, we'll send you the results, which may not look sexy but they'll make a difference. Then again, they might look sexy.