reality

   "It's Been a Hard Day's Night", "Born in the USA", "Start Spreading The News..." These lyrics probably conjure up memories of good times while listening to the radio. But when the songs fade out and the commercials play, what's keeping the attention of consumers? Is it humor? Intrigue? Excitement? And how well-received is your radio commercial?

what we do

   We place respondents in front of a large monitor where their "drive" will take place. They are told to look for different traffic signs, and to make the drive more realistic they are given three radio stations from which they can switch back and forth. Then, they start their metaphorical engines!

how it works

   During the Simulated Drive™, your radio commercial will be heard twice - this is guaranteed through our "roadblocking" system. While respondents listen to the commercials, our patented Cumulative Zapping technology records the exact second when your commercial is "zapped" by a respondent. This helps tell you where real consumers are losing interest in your ad, giving you the power to improve it, and more importantly, improve sales!