Lee Weinblatt Founder and Chief Executive Officer of PreTesting Group. Lee has evolved PreTesting
Group into one of the largest, most technologically advanced, advertising research companies in the United
States. Lee has led PreTesting Group in testing advertising for 300 of the world's largest companies.
Lee owns over 60 patents in the area of marketing and advertising research and was the original
inventor of the consumer Eye Movement recorder. With over 30 years of experience in the marketing
advertising research field, he was, past President of Telcom Research and is President of MediaCheck,
Inc a division of PreTesting Group that combines the selling power of the Internet with the branding
impact of television. MediaCheck offers advertisers and their agencies immediate feedback on in-household
advertising exposure including, zapping and frequency. Lee received two graduate degrees at
Temple University, one in Industrial Psychology and the other in Clinical Psychology.

Vivian Edelberg is the President of PreTesting Group. Vivian is an Honors graduate from Rutgers
University where she studied psychology and sociology. Vivian began her career with Telcom Research,
a market research firm that specialized in the "eye-tracking" of advertising campaigns and package
designs. During her tenure at Telcom Research, Vivian conducted numerous research projects for many
Fortune 500 companies.
Vivian has been a member of PreTesting Group since its inception in 1983. With over 20 years of advertising and marketing research experience, Vivian currently manages day to day operations of
PreTesting Group and plays an integral role in overseeing many of PreTesting Group's key accounts.

Mark Einhorn is the Executive Vice President of PreTesting Group. Mark has been with PreTesting
Group since its inception in 1983. With more than 20 years experience in marketing and advertising
research, Mark manages several key packaged goods accounts for PreTesting Group as well as oversees
research for major pharmaceutical companies.
As a senior member of the management team, Mark supervises numerous studies yearly including
various physician targeted, DTC, packaged goods and service based products in many different mediums
including TV, print, radio and package design.

Elizabeth Plotkin is a Senior Project Director at PreTesting Group. Liz has over 15 years experience in
Market Research, and has been with PreTesting Group for 10. Liz manages several accounts for
PreTesting Group in both the packaged goods and pharmaceutical arenas. She also teams with Senior
Management staff on several key accounts. Prior to joining PreTesting Group, Liz was a research associate
at Prentice Hall Publishing (now known as Pearson Education).

Daniel Morris currently serves as VP, Marketing for PreTesting Group. With over 10 years of
management and marketing experience in both the non-profit and profit sectors, Dan brings wide-ranging
experience in managing multiple high-end projects, fundraising and building relationships, creating
and implementing marketing strategies, and developing custom strategies to meet client goals.
Daniel earned his MBA in Management/Marketing from Zicklin School of Business and his BA from
Yeshiva University in Political Science. Prior to joining PreTesting Group, Dan served in senior positions,
most recently as COO of the third largest Southeast development and construction company.