reality

   Wouldn't it be great if you could just walk into a consumer's home, take a seat on the couch, and observe their television habits? Unfortunately, you can't (there are laws against it). However, PreTesting has patented a Simulated Network™ where consumers will feel as if they are watching TV in the comfort of their own homes.

what we do

   At PreTesting, we have consumers watch their choice of television with remote control in hand. At the same time, we ensure that they'll see your commercial twice throughout the programs. During the process, we gather in-depth feedback that points directly to your commercial's weak and strong points.

how it works

   Behind the scenes our patented technology is giving viewers the chance to switch back and forth between channels. Your commercial is systematically and simultaneously placed twice within each show - guaranteeing the consumer will see it. They believe they are evaluating the actual programs. This lets them absorb or avoid (zap) the commercial without bias, as they would at home.

During the viewing session, our Simulated Network™ records a Cumulative Zapping Score (or CZ) that tells you precisely at what point in the commercial consumers are changing the channel - or "zapping" your commercial. Our recording of Saccadic Eye Motion provides second by second measurement of actual viewer engagement.