Reality

Wouldn't it be great if you could just walk into a consumer's home, take a seat on the couch, and
observe their television habits? Unfortunately, you can't (there are laws against it). However, PreTesting
Group has patented a Simulated Network™ where consumers will feel as if they are watching TV in the
comfort of their own homes.

What We Do

At PreTesting Group, we have consumers watch their choice of television with remote control in hand.
At the same time, we ensure that they'll see your commercial twice throughout the programs. During the
process, we gather in-depth feedback that points directly to your commercial's weak and strong points.

How It Works

Behind the scenes our patented technology is giving viewers the chance to switch back and forth
between channels. Your commercial is systematically and simultaneously placed twice within each show
- guaranteeing the consumer will see it. They believe they are evaluating the actual programs. This lets
them absorb or avoid (zap) the commercial without bias, as they would at home.

During the viewing session, our Simulated Network™ records a Cumulative Zapping Score (or CZ)
that tells you precisely at what point in the commercial consumers are changing the channel - or "zapping"
your commercial. Our recording of Saccadic Eye Motion provides second by second measurement
of actual viewer engagement.