pretesting services

We test advertising and packaging in animatic or finished form, with the option of using online or in-person methods, and our respondents are unaware that they are being tested while their behavioral reactions are recorded (no helmets or scanning machines or belts)—just completely passive, hidden technology during the first part of each study. Our real world simulators have aided our clients in selecting and producing the strongest TV, packaging, print, digital, and out-of-home executions.