How it works
Our digital methodology (as opposed to our competitors’ methodologies) tests in a hidden, unobtrusive way. Our respondents don’t know what they’re being tested for.
Our PeopleReader™ measures the time a respondent spends with a print ad or iPad ad which results in “real world” involvement/stopping power scores. Furthermore, our Simulated Network™ mimics a real-world viewing experience.
Methodology
We look at the real-world and ideal world performance of a digital execution to determine how effective it is and where it can be improved. We test for the level of breakthrough involvement; engagement (using our Saccadic e-Motion and eye tracking technology); persuasion; recall; main idea communication; competitive imagery; intent to purchase, act or consider; likeability; and other client-customized diagnostics.