We’ve worked with many Fortune 500s, and are constantly innovating and reevaluating to meet their needs. We customize our research to fit our clients’ objectives-from “go/no-go” tests to more nuanced execution feedback and suggestions for success.

“The value in using PreTesting in research is two-fold: great technology combined with great people. PreTesting’s technology allows them to uncover best-in-class insights and their experienced researchers are very capable in turning those insights into an actionable deliverable that make a difference to my business. PreTesting completely understands that research has moved beyond delivery of tables and charts and stuffy presentation of data. It’s about digging for insights and threading together a story. Their ability to bring the story to life and deliver it in a compelling manner makes them a pleasure to work with.¨

 -Director of Strategy and Insights, Kraft Foods

 

“PreTesting provides superb client service, bringing passion to flexible, adaptable and actionable research design to best meet our business needs. By meeting our tight timelines and bringing a whole new approach to our testing method, we were able to impact our digital media strategy. They brought critical insights and a unique perspective that other suppliers could not.”

- Research Department, North America, France & UK, Weight Watchers

 

“PreTesting is able to offer customizable solutions and innovative methodologies to help our company answer the right questions in the right way. PreTesting worked REMARKABLY well for us. The guidance of the saccadic eye tracker was very influential on our packaging designs and improvements. The combination of PreTesting's cohesive support team, innovative methodologies, and ability to rapidly deliver results, makes PreTesting one of our top go-to vendors. PreTesting was able to help identify the areas of improvement needed on our product packaging on shelf and individually in both a grocery and convenience store settings. This provided us with the opportunity to optimize our packaging based on consumer feedback in a very short amount of time.”

- Strategy & Insights Director, PepsiCo

 

“There are a couple of things that differentiate PreTesting from the rest: on a technical level, PreTesting has the innovative tools and know-how to answer even the toughest questions. On a strategic level, PreTesting is truly a fantastic business partner. They make sure to understand business needs and commit 110% to provide answers and value in a timely way. They are not just information suppliers; they are valued consultants that help me move my businesses forward. PreTesting is among the rare few partners who delivers answers—whether it’s proposals or learnings—quickly. They worked so hard to explore all angles of the problem that I felt we had a very thorough response to our questions. Understanding what happened at shelf was critical to our diagnosing the problem and understanding what to do to address it. The insights were clear and direct. We were able to adjust our efforts as a result and improved performance.”

–Senior Category Insights Manager, Kraft Foods

 

“PreTesting has a unique, unparalleled offering, with patented technologies that set it apart. I have not found another company that can deliver all of the following: an in-person natural exposure methodology with industry-specific norms (single and double page norms for print), with eye tracking and saccadic measurement to determine the respondent’s level of interest. Any one of these things would be compelling on its own; as a package, it is extremely powerful. The work that PreTesting did for me gave me confidence in the results. It enabled me and my team to confidently select our next generation campaign, based on solid data and multiple proof points.”

–Market Analytics, Pfizer

 

Case 1: Improving the impact of a CODP treatment DTC TV campaign

• Client provided PreTesting with five animatic executions, each with a different spokesperson
• PreTesting’s’ saccadic eye movement recorder identified the female spokesperson having the highest level of engagement with both male and female COPD sufferers. Readership eye movement tracking provided information as to how to improve engagement with key copy in the commercial
• Later, when provided with the finished campaign, PreTesting’s saccadic eye movement recorder found a much lower initial engagement score, due to a depressing tone in the live actresses’ voice, far less hopeful than the voice used in the animatic version
• The ad agency added an upbeat musical background which immediately increased both engagement and real world communication
• Very strong increase in prescription when campaign ran

Case 2: Improving the impact of a cookie commercial

• Client provided PreTesting with a single proposed animatic execution
• PreTesting’s Simulated Network found an abnormally high level of viewer skipping of the commercial. PreTesting’s saccadic eye movement recorder found very low levels of engagement with the singing truck driver, but high levels of brand copy readership on the side of the truck he was driving.
• The client’s ad agency used this feedback to eliminate the driver’s singing, but have the truck’s side seen early in the execution.
• Very successful launch of the new cookie product

Case 3: Selecting the right model for a new version skin cream

• Client had three similar print ads for a new skin cream.
• All three executions did well in focus group qualitative testing, but client was concerned about breaking through the extensive level of clutter that exists in this category.
• PreTesting’s saccadic eye movement recorder found that while all three models received the same high level of noting and examination, only one model had significantly above average engagement (saccadic).
• This ad ran and resulted in a 14% increase in sales for the brand

Case 4: Why was a new condiment package failing on shelf?

• A major condiment manufacturer had previously tested a new package design with another research supplier and was told that their new package had even higher noting on shelf than the original design.
• The new package was introduced and resulted in an immediate 20% loss in share
• PreTesting’s Simulated Shopper system and its saccadic eye movement recorder found that while the new design had a high level of noting, its findability on shelf and its level of engagement had dropped significantly as compared to the original design
• Since it was too late to make changes in the design, a support advertising campaign was immediately started to help shoppers identify the new design