“From smartphone apps for tracking consumer exposure to commercials, to the first eye movement recorder, we’ve been trailblazers in our field for over 30 years.”

Over 25 INDUSTRY FIRSTS, including

1971 - Invention of first consumer eye movement recorder
1977 - Invention of first portable eye movement recorder
1980 - Invention of first in-shelf shopper monitoring camera
1982 - Invention of eyeglass camera recorder for recording reading behavior
1983 - Invention of first life-size package shopping simulator
1983 - Invention of first consumer-driven package close-up simulator for computer shopping
1983 – Invention of first real-world magazine reading recorder
1993 - Invention of silent code for tracking viewer exposure to commercials
2004 – Invention of in-home decoder to track family exposure to commercials
2005 – Set up of 10,000 household panel to track impact of program environment on commercial viewing
2008 - Invention of first automatic recorder of consumer saccadic reaction to commercials, packaging and ads
2009 - Invention of in-store shopping cart tracking with correlation to actual purchase
2009 – Invention of micro cameras with auto-facial recognition for tracking in-store consumer purchase behavior
2009 – Invention of auto-magnifier for online testing of prints ads and packaging
2010 - Invention of iPad eye movement recorder
2010 – Invention of smartphone app for tracking consumer exposure to commercials
2011 – Set up of validated demographic panel for testing advertising over smartphones, replacing the Internet