The landscape for advertisers to reach their audience is being revolutionized through the launch of myCode, brought to you by the team at PreTesting. Through the combination of a unique, undetectable audio code placed in the audio track of an advertiser’s TV, radio or Internet commercial and a downloadable app for smart phones, iPads and computers, which detects and reads the audio code, advertisers can incentivize targeted viewers to watch or listen to their ads. Consumers gain instant transfer of customized coupons, discounts and information to their Smartphones, easier storage and consolidation of incentives, and the ability to share the incentive with their social networks. Advertisers gain granular data on exposures to their advertising, will find out who is watching, when and at what frequency, and who redeems their incentives.
myCode is the first advertiser-centric and designed media measurement tool. It is a direct response to advertisers’ who are frustrated with lower ROI, and who aren’t getting results or value for money, even when pouring millions into incentivizing their consumers through coupons and deals. myCode’s ability to reach specific consumer groups in real time as they watch or listen to an ad is revolutionary.
myCode’s 26-digit audio code is encoded six times a second and was shown to be 100% accurate after extensive beta testing. It works on analog and digital broadcast radio and TV, HDTV and regular signals, cable, broadband Internet, podcasts, streaming audio/video, satellite and antennas. The code works when recorded, duplicated and compressed.
myCode connects advertisers with potential customers, incentivize action and close the deal. myCode delivers the advertiser’s targeted and personalized consumer incentive to instantly, passively and without any searching.