Many of our patents were developed by our CEO, Lee.  Lee has over 40 years of experience in the marketing advertising research field.  He was the original inventor of:

• The consumer Eye Movement recorder
• Auto-focus tracker for cameras
• Location based magnifier for testing packaging
• Simulated Network for testing TV commercials
• Simulated Shopping system for testing packaging
• Facial recognition cameras for real world shopper tracking
• Automatic tracking system for exposure to advertising and resulting purchase
• Audio encoding for tracking exposure to TV and radio programs/commercials
• Auto-billing systems for video on demand
• Portable coupon acquisition systems

Our latest patent, issued in January of 2010, covers the use of EMR saccadic tracking for TV commercials.